Expert PPC tips, strategies, and guides to help UK ecommerce and lead generation businesses get more revenue from Google Ads.
Showing 30 articles
Comparing Shopping campaigns and Performance Max for UK ecommerce brands. Learn when to use each campaign type and how to maximise ROAS.
Master your product feed for better Shopping and Performance Max results. UK-specific tips for titles, descriptions, GTINs, and more.
Common Google Merchant Centre errors UK ecommerce stores face and step-by-step fixes to get your products approved and selling again.
The art of scaling Google Ads profitably for UK ecommerce. Strategies to grow revenue while maintaining healthy margins.
Running ads for products over £200? The strategy is completely different. Here's how to win with high-ticket ecommerce.
Should you split brand and non-brand campaigns? Absolutely. Here's why and exactly how to structure it for UK ecommerce.
The right asset group structure can make or break your Performance Max campaigns. Here's how to set it up properly.
Wasted spend on irrelevant search terms kills ROAS. Here's how to find them and build an effective negative keyword strategy.
Proper GA4 ecommerce tracking is essential for Google Ads optimisation. Here's how to set it up correctly for UK stores.
Your ads are only as good as your landing pages. Here's how to optimise product and collection pages for paid traffic.
From Black Friday to Christmas to January sales — how to plan and execute seasonal campaigns that maximise revenue.
Attribution affects everything in Google Ads — ROAS reporting, bidding, budget allocation. Here's what UK ecommerce brands need to know.
How much does it cost to generate leads with Google Ads in the UK? Real benchmarks by industry and tips to reduce your CPL.
Spending too much per lead? These strategies have helped our clients cut CPL by 30-50% without sacrificing quality.
Your landing page can make or break lead generation success. Use this checklist to build pages that convert paid traffic.
If you're generating phone leads, proper call tracking is essential. Here's how to set it up and optimise for call conversions.
Not all keywords are created equal. Here's how to identify and target high-intent searches that actually convert to quality leads.
Google's lead form extensions capture leads without landing pages. Here's when they work, when they don't, and how to set them up.
Most leads don't convert on first visit. Remarketing brings them back. Here's how to build effective remarketing for lead gen.
Google offers two ways to get leads: Local Service Ads and traditional Google Ads. Here's how to choose (and why you might want both).
B2B lead generation is different. Longer cycles, multiple stakeholders, higher values. Here's how to make Google Ads work for B2B.
Generating appointments, not just leads? Here's how to set up proper appointment conversion tracking and optimise for bookings.
Does location matter when choosing a Google Ads agency? Here's when local matters, when it doesn't, and how to decide.
Not all agencies are equal. Here's how to evaluate, compare, and choose the right Google Ads agency for your business.
Should you hire a freelancer or an agency to manage your Google Ads? The right choice depends on your situation.
Should you hire someone to manage Google Ads in-house or outsource to an agency? Here's the ROI analysis.
Curious what you're paying for? Here's exactly what a good Google Ads agency does to manage and grow your campaigns.
Avoid costly mistakes. These warning signs indicate you might be dealing with a poor-quality Google Ads agency.
Preparing for agency calls? Here are the essential questions to ask to find the right fit and avoid costly mistakes.
How much do UK Google Ads agencies charge? Here's the complete guide to pricing models, typical rates, and what's worth paying for.
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