Google Ads Agency · Manchester
Google Ads management for Manchester businesses. Honest, no-contract, and actually transparent.
We manage Google Search, Shopping and Performance Max campaigns for businesses across Manchester and the North West. No long-term lock-in. No percentage-of-spend fees. Just Google Ads done properly.
- Rolling monthly contracts — leave any time
- Flat management fee — we don't earn more when you spend more
- Free account audit before you commit to anything
Get a free Google Ads audit
We'll review your account and tell you honestly what's working, what isn't, and what we'd do differently. No pitch, no obligation.
Manchester-based
Local team, local knowledge
No long contracts
Rolling monthly terms
Flat monthly fee
Not % of ad spend
Free audit first
Before you spend a penny with us
Sound familiar?
Most Manchester businesses have been burned by a Google Ads agency at least once.
You're paying a % of spend
Which means your agency earns more money every time they convince you to increase budget — whether or not results justify it.
You don't know what they're actually doing
Monthly reports full of impressions and click-through rates, but no clear answer on what's actually changed or why.
You're locked into a long contract
6 or 12-month commitments that make it painful to leave even when performance is disappointing.
We set up Surge Ads to work differently. Here's what that means in practice.
Our fee structure
Flat monthly fee. We earn the same whether you spend £1,000 or £50,000.
Most agencies charge 10–15% of your ad spend. That's a direct conflict of interest — they benefit from pushing your budget up. We charge a flat monthly management fee agreed upfront, so our incentive is always performance, not spend.
Transparency
You'll always know exactly what we changed and why.
Every month you get a plain-English report covering what we did, what the results were, and what we're changing next. No jargon, no vanity metrics. If something isn't working, we'll tell you — and show you what we're doing about it.
Contracts
Rolling monthly. Walk away with 30 days notice, any time.
We don't think long contracts and good results should be mutually exclusive. If you want to leave, you give us 30 days notice and that's it. We'd rather earn your business every month than hold you to a piece of paper.
Account access
It's your ad account. Always.
Some agencies build campaigns in their own Google accounts so you can't take them if you leave. We always work in your own Google Ads account. Your data, your history, your campaigns — all yours from day one.
What we manage
Google Ads services for Manchester businesses.
Google Search Ads
We build and manage Search campaigns targeting high-intent keywords relevant to your business. We write the ad copy, structure the campaigns, and regularly cut wasted spend on irrelevant searches.
Google Shopping
For e-commerce businesses, we manage Shopping campaigns including product feed optimisation, bidding strategy and search term sculpting to make sure budget goes to products that actually sell.
Performance Max
PMax requires active management to perform — it won't just run itself. We manage asset groups, audience signals, placement exclusions and monitor for wasted spend across channels.
We only take on clients where we're confident Google Ads is the right channel. If it isn't, we'll tell you in the audit.
Run your numbers
What could better Google Ads management be worth to your business?
25
Current conversions/mo
33
Projected conversions/mo
+8
Extra conversions/mo
£4,000
Extra revenue/mo
£48,000
Extra revenue/year
Figures are illustrative. A 25% efficiency improvement is used as a conservative benchmark — actual results depend on your account, sector and budget.
What clients say
Businesses that made the switch.
"We'd been with our previous agency for two years and never really understood what we were paying for. Within the first month with Surge Ads we had a clearer picture of our account than we'd ever had."
[Client name]
E-commerce — homeware, Greater Manchester
"The flat fee structure was what sold it for us. Our old agency kept recommending we increase budget and we never knew if it was because it would actually help or because they'd earn more."
[Client name]
B2B services — Salford
"Straightforward, honest and they actually pick up the phone. Refreshing compared to what we'd dealt with before."
[Client name]
Local services — Manchester city centre
Common questions
Things Manchester businesses usually ask us.
Not sure if Google Ads is right for your business?
Get a free honest audit. We'll look at your current setup — or explain what a new account would need — and tell you straight whether we think it's worth it.
What the audit covers
- Review of current campaign structure and spend (or assessment of your market if starting fresh)
- Identification of wasted budget and missed opportunities
- Honest assessment of whether Google Ads makes sense for your budget and margins
- Clear recommendation on next steps — with no obligation to use us
What happens after you submit
- 1We review your details within 1 working day
- 2We request access to your Google Ads account (view-only, no changes)
- 3We send you a written audit summary with our findings
- 4If you'd like to talk it through, we book a call — no sales pitch, just the audit
Ready to get started?
Fill in a few details and we'll be in touch within one working day.