Google Ads that actually work.
We manage Google Ads for ambitious UK businesses — cutting wasted spend and driving real enquiries and sales.
We'll show you exactly where your budget is being wasted — no obligation.
Which one are you?
Three ways to work with us. Pick the one that fits and go straight there.
For Businesses
Google Ads management for ecommerce brands and branded resellers, on a flat monthly fee.
See how we manage accountsFor Agencies
White label Google Ads and PPC. We run the campaigns, you keep the client and the margin.
See white label optionsLearn
One to one Google Ads training for owners and marketers who want to run it in house.
See trainingTrusted by businesses across the UK
About Surge Ads
A specialist Google Ads agency run by someone who actually manages your account.
I'm Dan, founder of Surge Ads. I've managed millions in Google Ads spend across hundreds of accounts — from local tradespeople to national e-commerce brands. When you work with Surge, you get a senior specialist, not a junior account manager.
Built for ecommerce
Scale revenue. Improve ROAS. Cut wasted spend.
We specialise in Google Ads for UK ecommerce brands — from Shopify stores doing £20k/month to multi-brand retailers spending six figures.
Shopping Campaigns
Optimised Standard and Smart Shopping campaigns built to scale revenue from your best-margin products.
Performance Max
PMax done properly — asset groups segmented, signals tuned, and wasted spend cut from day one.
Feed Management
Clean, optimised Merchant Centre feeds with stronger titles, attributes, and zero disapproval headaches.
We'll show you exactly where your budget is being wasted — no obligation.
What we do
Everything you need to win on Google Ads
Search Campaigns
Capture high-intent buyers at the exact moment they're searching.
Shopping & PMax
Get your products in front of the right people with precision targeting.
Account Audits
Find out exactly where your budget is being wasted — and how to fix it.
Not sure what you need? Let's talk.
Real results
We don't just run ads. We grow businesses.
UK ecommerce retailer
3.2× ROAS in 60 days
Restructured Performance Max campaigns and fixed tracking gaps to unlock consistent revenue growth from existing ad spend.
DTC homeware brand
42% lower cost per acquisition in 90 days
Tightened campaign targeting and culled wasteful search terms to drive more sales without increasing the monthly budget.
Fashion ecommerce store
2.4× revenue growth in 6 months
Built a full-funnel strategy with segmented Shopping campaigns focused on high-margin collections and seasonal peaks.
How we work
Four steps. No surprises.
Free Audit
We review your account and find where budget is being wasted.
Strategy
We build a clear plan tailored to your goals and budget.
Launch
We build and launch campaigns built to convert.
Optimise
We continuously improve performance month after month.
What our clients say
Honest words from real clients.
"Within 60 days our cost per lead dropped by nearly half. Honest, sharp, no nonsense."
Sarah M.
MD, B2B services
"We finally know what we're paying for. Reports are clear and the results speak for themselves."
James T.
Founder, e-commerce
"Dan picks up the phone. He explains things properly. And our ROAS has more than doubled."
Priya R.
Marketing lead, retail
Frequently asked questions
Book your free Google Ads audit
Get a clear action plan for improving your Google Ads performance. No obligation, no hard sell.