Client Overview
Client Type
Ecommerce Retailer
(2 websites)
Industry
Multi-brand Retail
Markets
UK
Platform
Google Ads
The client operates two ecommerce websites selling branded products. Prior to working together, both accounts were limited by tracking inaccuracies, wasted spend, and under-utilised Shopping and Performance Max campaigns.
The Problems (Before)
Inaccurate or incomplete conversion tracking
Poor visibility on true ROAS and performance
Spend wasted on low-intent and generic search terms
Best-selling brands not prioritised correctly
Shopping and Performance Max under-utilised or mis-structured
Brand and model-specific searches not fully captured
What We Changed
Every change was made with profitability and scale in mind.
Fixed Tracking
Google Ads + GA4 tracking rebuilt to ensure accurate revenue attribution
Shopping Restructure
Rebuilt Shopping campaigns around best-selling brands
Performance Max Launch
Introduced Performance Max to scale proven products
Intent Prioritisation
Prioritised brand + model specific search terms
Waste Reduction
Cut irrelevant queries, tightened match types, improved negative keyword coverage
Budget Optimisation
Shifted budget toward highest-intent traffic only
Results — Website 1
Consistent growth driven by improved tracking, Shopping, and Performance Max optimisation.
Strong uplift in conversions over time
Clear improvement once Shopping + PMax were introduced
Reduced volatility after removing wasted spend
Better performance consistency month-on-month
Results — Website 2
Rapid scale achieved once high-intent structure and product focus were implemented.
Significant increase in conversion volume
Budget scaled only once profitable
Best-selling products prioritised
Brand and model searches captured efficiently
Client data anonymised. Results shown are real but shared responsibly.
Key Takeaways
Fixing tracking unlocks better decisions
Shopping + Performance Max work best when structured properly
Brand and model-specific searches drive the highest intent
Cutting waste is just as important as scaling spend
Focused optimisation beats broad "set and forget" strategies
This Approach Works Best For
Is this the right fit for your business?
Ecommerce brands with multiple products or brands
Stores struggling with ROAS inconsistency
Businesses wasting spend on low-intent traffic
Brands ready to scale once profitability is proven
Want Similar Results for Your Account?
Get a free Google Ads audit and see where your account is leaking spend or missing opportunities.
Frequently Asked Questions
Can you share exact numbers?
We keep specific revenue and spend figures confidential to respect client privacy. The charts shown represent real performance data with the exact numbers anonymised. What matters most is the trajectory — both accounts saw significant, sustained growth after our optimisation work.
Do you work with ecommerce brands like this?
Absolutely. Ecommerce is one of our core specialisms. We work with online retailers across various industries, from fashion and homeware to specialist B2B suppliers. If you're running Shopping, Performance Max, or Search campaigns, we can help.
How long did results take?
Initial improvements were visible within the first month after fixing tracking and restructuring campaigns. The major scaling you see in the charts happened over 3-6 months as we continuously optimised and reinvested into what was working.