Learn Google Ads yourself. Properly.
One-to-one coaching for small business owners who want to run their own Google Ads — without the agency bill.
Live sessions in your own account. No contracts.
Coached by Dan Davies — the same specialist behind Surge Ads.
Not every business needs an agency. That's why we offer coaching.
Two routes, same goal — Google Ads that actually work. Pick the one that fits where you are right now.
Coaching is for you if
DIY Google Ads
- You're spending under £500/month on ads
- You want to understand Google Ads yourself
- You're just starting out and want to learn before you scale
- You'd rather invest in knowledge than management fees
Agency management is for you if
Done-for-you management
- You're spending £500+/month and want expert management
- You don't have time to manage campaigns yourself
- You want a hands-off, results-focused service
- You need advanced strategy across Search, Shopping & PMax
Inside the coaching
Everything a small business owner needs to run Google Ads properly
One-to-one sessions
Live screen-share coaching with Dan, working in your own account.
Search, Shopping & Ecommerce
Coaching across all the main campaign types, using your real data.
Ask Dan directly
Your questions answered by Dan personally. No chatbots, no junior staff.
A clear action plan
You leave every session knowing exactly what to change and why.
Proven strategies
The same approaches used in Surge Ads client accounts.
Ongoing or one-off
Book a single session or check in monthly. No contracts either way.
Taught by someone who's actually managed the spend.
I'm Dan, founder of Surge Ads. I've managed over £15 million in Google Ads spend across hundreds of UK and US businesses. I coach business owners who want real, practical knowledge — not watered-down theory. Everything I teach is what I actually use with paying clients.
£15m+
Ad spend managed
100+
Businesses helped
10+ yrs
Hands-on experience
Specialist
Google Ads only
What we can cover together
Sessions are shaped around your account — from your first campaign to advanced ecommerce strategy.
Google Ads Foundations
How the platform actually works.
Setting Up Your First Campaign
Account, conversions, structure.
Search Campaign Mastery
Keywords, match types, ad copy.
Shopping Campaigns
Feed health and bidding strategy.
Performance Max
Asset groups, signals, exclusions.
Negative Keywords & Budget Control
Stop wasting spend.
Conversion Tracking
GA4, GTM and enhanced conversions.
Ecommerce Google Ads
Putting Search + Shopping + PMax together.
How a coaching session works
Google Ads coaching
Live, in your own account
- Live screen-share in your own account
- A review of what's working and what's wasting spend
- Coaching tailored to your budget and market
- A written action plan after the session
- No contracts or long-term commitment
Already spending over £1,500/month? You might be better suited to full agency management →
What people say
"Dan taught me how to properly run Google Ads for a real business, not just the basics. He showed me how to structure campaigns, control budgets, and actually understand the data so I can manage our advertising in-house. It's given me far more control over costs and results."
Will K.
E-commerce Executive, Bents
"Dan actually answers your questions. Properly. It's the closest thing to having an in-house Google Ads specialist without the in-house cost."
Mark
B2B services
"I came in not knowing what a negative keyword was. A month in, I'm running my own Search campaign and finally understand where the budget goes."
Priya
Local home services
Questions worth asking
Stop guessing. Start growing.
Get one-to-one coaching from someone who runs Google Ads for a living.
Book a Coaching SessionRunning bigger budgets? Surge Ads offers full Google Ads management for businesses spending £1,500+/month.
Talk to us about agency management