The Ultimate Lead Generation Landing Page Checklist

Your Landing Page Is Leaking Leads

I audit dozens of Google Ads accounts monthly. The #1 issue? Poor landing pages wasting good traffic.

Your ads bring visitors. Your landing page converts them (or loses them). Here's how to build pages that work.

Above-the-Fold Essentials

Headline: Clear, benefit-focused, matches ad promise

Subheadline: Expands on headline, adds specificity

Hero image: Relevant, professional, builds trust

Primary CTA: Prominent button with action-oriented text

Social proof: Reviews, ratings, client logos

All of this must be visible without scrolling on desktop AND mobile.

Form Best Practices

Placement: Above fold or immediately visible

Fields: Only ask what you need to follow up

• Name
• Email
• Phone
• Key qualifying question

Button text: "Get My Free Quote" beats "Submit"

Trust indicators: Near the form (privacy statement, no spam promise)

Trust Elements

Lead gen pages must build trust fast:

• Client testimonials with names and photos
• Industry accreditations/certifications
• Trust badges
• Clear contact information
• Professional design (no amateur hour)

Content Structure

Section 1: Hero (above fold)

Section 2: Problem agitation — "Are you struggling with..."

Section 3: Solution — "Here's how we help..."

Section 4: Benefits — What they get

Section 5: Process — How it works

Section 6: Social proof — Testimonials, case studies

Section 7: FAQ — Overcome objections

Section 8: Final CTA — Repeat the offer

Technical Requirements

• Speed: Under 3 seconds load time
• Mobile: Fully responsive, touch-friendly
• Tracking: Form submit and click events tracked
• Thank you page: Confirms submission, sets expectations

What to Avoid

• Navigation menus (keep them on-page)
• Multiple competing CTAs
• Walls of text
• Stock photos of "business people shaking hands"
• Vague headlines ("Welcome to Our Site")
• No phone number visible

Landing Page Audit

Poor landing pages waste ad spend. Our free audit includes landing page analysis.

For full lead generation services, explore our lead gen Google Ads agency.