Google Ads Agency Pricing UK: What Should You Pay?

Understanding Google Ads Agency Pricing

"How much will this cost?" is usually the first question. Let's break down UK agency pricing so you know what to expect.

Common Pricing Models

1. Flat monthly fee Fixed price regardless of spend. E.g., £1,000/month.

Best for: Predictable budgeting Watch out for: Same fee may not fit all spend levels

2. Percentage of spend Fee is % of your ad budget. E.g., 15% of spend.

Best for: Scaling budgets — fee scales with work Watch out for: Incentivises higher spend, not better performance

3. Hybrid (flat + percentage) Base fee plus percentage. E.g., £500 + 10% of spend.

Best for: Balanced approach Watch out for: Can get expensive at high spend

4. Performance-based Fee tied to results. E.g., £X per lead or % of revenue.

Best for: Aligning incentives Watch out for: Requires very clear attribution

Typical UK Pricing Ranges

Small accounts (£1,000-5,000 ad spend):

• Flat fee: £500-1,000/month
• Percentage: 15-20%

Medium accounts (£5,000-20,000 ad spend):

• Flat fee: £1,000-2,500/month
• Percentage: 12-15%

Large accounts (£20,000+ ad spend):

• Flat fee: £2,500-5,000/month
• Percentage: 8-12%

What Affects Pricing?

Number of campaigns: More campaigns = more management time

Campaign complexity: Shopping + PMax + Search + Display costs more than Search alone

Industry: Competitive industries may require more attention

Reporting depth: Custom reporting vs. standard templates

Additional services: Landing pages, creative, tracking setup

The Minimum Viable Investment

Below £500/month management fee, you're likely getting:

• Very limited attention
• Template approaches
• Junior or offshore staff

Quality management has a floor. Accept lower fees = accept lower quality.

Red Flags in Pricing

• Very low fees: If it seems too cheap, it probably is
• No transparency: Can't explain what fee covers
• High setup fees with low ongoing: May not stay engaged
• Locked to % with no cap: Could pay huge fees at scale

Value vs. Price

The cheapest agency is rarely the best value.

Consider:

• What results can they actually deliver?
• How much would bad management cost you?
• What's the opportunity cost of slow improvement?

A more expensive agency that delivers 30% better ROAS easily pays for itself.

Getting Started

We're transparent about pricing and what you get.

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