White Label Google Ads Pricing
We charge your agency a flat monthly fee per account, not a percentage of ad spend, and you resell it at whatever your client relationship supports. Your margin is the gap between the two, and it does not shrink when the client increases budget.
Below is the fee structure, a worked example of the margin on a typical account, and what sits outside the monthly fee.
What is the fee structure?
A flat monthly management fee per account, with the per account figure dropping as you add accounts. Everything is billed to your agency on a rolling monthly basis with 30 days notice either way.
- 1 to 2 accounts: [PRICING: confirm figures] per account per month
- 3 to 5 accounts: [PRICING: confirm figures] per account per month
- 6 or more accounts: [PRICING: confirm figures] per account per month
- New account build, one off: [PRICING: confirm figures]
- Merchant Centre setup or repair, one off: [PRICING: confirm figures]
There is no percentage of spend at any tier. If a client goes from £3,000 to £15,000 a month, our fee is unchanged and the extra margin stays with you.
What can we resell it at?
Most UK agencies resell PPC management at two to three times the fulfilment cost, which is normal for a service where you carry the client relationship, the strategy conversation and the risk. Where you land depends on your positioning, not on us.
We do not set a floor on your resale price and we do not police it. The only thing we ask is that you do not quote a performance guarantee to the client that we have not agreed to.
Can you show a worked margin example?
Take one ecommerce client spending £8,000 a month on Google Ads, on a single account with Shopping and Search.
- You bill the client: [PRICING: confirm figures] per month
- You pay us: [PRICING: confirm figures] per month
- Your gross margin: [PRICING: confirm figures] per month
- Your time cost: roughly one hour a month on the client call and forwarding the report
Run the same numbers across five accounts and the per account fee drops a tier, so the margin per account improves as you grow rather than staying flat.
What is included in the monthly fee?
Ongoing management of the campaigns in the account: search terms and negatives, bids and budget pacing, Shopping feed and Merchant Centre issues, Performance Max structure and exclusions, conversion tracking checks, and a monthly report in your branding.
Outside the monthly fee: new account builds, landing page work, Merchant Centre repair on a badly broken feed, and anything that needs a developer. Those are quoted separately so you can pass them through as a project.
What is not charged for?
Onboarding calls, the initial account review, ad hoc questions from you during the month, and the handover if you decide to stop. We do not bill for being asked something.
We also do not charge for accounts that are paused. If a client pauses for a season, the fee pauses with them and picks up when they restart.
How does this compare to hiring someone?
Cheaper below a certain account count, more expensive above it. The crossover point depends on your book, and hiring genuinely wins for some agencies, which we have set out in the white label PPC vs hiring in house guide.
The process side of it, including access and reporting cadence, is on the how it works page, and the overview sits on the white label Google Ads pillar page.
Frequently asked questions
Does my client ever find out what you charge us?
No. We invoice your agency, never the client, and nothing we produce carries a price. What you resell at is your business.
Whose Google Ads account is it and does that affect the fee?
The account normally sits in your MCC and the fee is the same either way. We do not charge extra for access sitting with you rather than us.
What happens to pricing if we part ways?
You give 30 days notice, you pay for that month and nothing else. There is no exit fee, no minimum term and no charge for handing the account back.
Do you sign an NDA before quoting?
Yes. We will sign an NDA before you send over client names, spend figures or account access, including at the quoting stage.
Is there a minimum number of accounts to get partner pricing?
No minimum to start. Volume does reduce the per account fee, and the tiers are set out above so you can see where the breaks fall rather than having to ask.
What is the turnaround on new account builds and does it cost extra?
A new build is a one off setup fee on top of the monthly, because it is a different piece of work. Typical turnaround is [PRICING: confirm figures] working days from access being granted.
Want a quote against your actual accounts?
Send the number of accounts, the combined spend and who runs them now. We will price it properly rather than pointing you at a tier.
Send a partner enquiry