Google Ads Management That Drives Profit
We're a specialist Google Ads agency helping e-commerce and lead generation businesses improve ROAS, fix tracking issues, and scale profitably. From Shopping and Performance Max to Search and remarketing—we handle everything with a laser focus on your bottom line.
No obligation • £15m+ ad spend managed • 100% client satisfaction
Already running Google Ads? Microsoft Ads is usually the next channel.
Specialist Google Ads Management
Surge Ads is a UK-based Google Ads agency with a singular focus: helping businesses grow profitably through paid search. Unlike generalist marketing agencies that dabble in everything, we specialise exclusively in Google Ads. This means you get a dedicated expert who lives and breathes the platform—not a junior account manager juggling dozens of clients.
We work with two main types of businesses: e-commerce brands looking to scale Google Shopping and Performance Max, and lead generation companies wanting more qualified enquiries through Search campaigns. In both cases, our approach is the same—focus on profit, not vanity metrics.
Every campaign we manage is built with proper tracking, tested regularly, and optimised based on actual business results. We provide transparent reporting so you always know exactly how your investment is performing, and we're always available to answer questions and discuss strategy.
Our Google Ads Services
Comprehensive PPC management covering every aspect of Google Ads
Google Search Ads
Capture high-intent buyers at the moment they're searching for your products or services. We build tightly-themed campaigns with compelling ad copy that drives clicks and conversions.
- Keyword research & strategy
- Ad copy testing
- Quality Score optimisation
- Negative keyword management
Google Shopping Ads
Showcase your products directly in search results with optimised Shopping campaigns. We handle feed optimisation, campaign structure, and bid management to maximise ROAS.
- Product feed optimisation
- Custom label strategy
- Competitive pricing analysis
- Seasonal campaign planning
Performance Max
Leverage Google's AI-powered campaigns across all channels—Search, Shopping, Display, YouTube, and more. We structure PMax properly to scale profitably.
- Asset group segmentation
- Audience signal optimisation
- Creative asset testing
- Search theme configuration
Lead Generation Campaigns
Drive qualified enquiries for service businesses, B2B companies, and professional services. We focus on lead quality, not just volume.
- Landing page alignment
- Lead form optimisation
- Call tracking setup
- Lead quality scoring
YouTube & Display Remarketing
Re-engage website visitors across Google's vast network. Keep your brand top-of-mind and bring potential customers back to convert.
- Audience segmentation
- Creative development
- Frequency capping
- Cross-channel attribution
Tracking & Measurement
Accurate tracking is the foundation of profitable advertising. We set up GA4, GTM, and enhanced conversions so you can trust your data.
- Google Tag Manager setup
- GA4 configuration
- Enhanced conversions
- Server-side tracking
Local Google Ads Expertise
We're based in the North West and serve businesses across the region
Why Choose Surge Ads?
Specialist Focus
We do one thing: Google Ads. No social media, no SEO, no distractions. You get a dedicated specialist who knows the platform inside-out.
Profit-First Approach
We focus on metrics that matter—ROAS, CPA, revenue—not vanity metrics like impressions and clicks. Your bottom line is our priority.
Transparent Reporting
Weekly updates and monthly deep-dives. You'll always know exactly how your campaigns are performing and what we're doing to improve them.
No Long Contracts
We don't lock you in. We earn your business every month by delivering results. If you're not happy, you're free to leave.
Trusted Track Record
Get Your Free Google Ads Audit
Ready to improve your Google Ads performance? Book a free audit and get a clear action plan for driving more profit from your campaigns. No obligation, no hard sell.