Google Ads Agency for Ecommerce
We're a specialist ecommerce Google Ads agency helping online stores scale profitably. As your dedicated Google Shopping agency and Performance Max agency, we focus on one thing: increasing your ROAS and scaling your ecommerce revenue.
Trusted by UK & US Brands




Recent Ecommerce Results
Why Ecommerce Brands Choose Surge Ads
Most agencies treat ecommerce the same as lead generation. They optimise for clicks without understanding margins, Shopping campaigns, or how to properly structure Performance Max for profitable scaling.
As a dedicated ecommerce Google Ads agency, we understand the nuances of product feeds, Merchant Center optimisation, and campaign structures that actually increase ROAS. We've managed over £15m in ecommerce ad spend and know how to scale Shopping campaigns profitably.
£15m+ Managed
Ecommerce ad spend
3-6x ROAS
Typical client results
12+ Years
Google Ads expertise
UK Team
No outsourcing
What We Improve (The Money Bullets)
The high-impact changes that increase ROAS and scale ecommerce revenue
Ecommerce Services Included
Everything you need to scale your online store profitably
Google Shopping Management
Product listing ads structured for maximum ROAS. We segment by margin, priority, and performance to scale profitably.
Performance Max Optimisation
Strategic PMax as a performance max agency—asset groups, audience signals, and budget allocation done right.
Merchant Center & Feed Optimisation
Titles, descriptions, custom labels, and category mapping. Fix disapprovals and maximise product visibility.
GA4 & Conversion Tracking
Accurate tracking is essential. We set up enhanced ecommerce, GA4, GTM, and server-side tracking properly.
Brand & Category Search
Capture high-intent buyers with search campaigns that complement your Shopping campaigns.
Remarketing & Scaling
Dynamic remarketing, cart abandonment, and scaling strategies to increase ROAS and ecommerce revenue.
How We Work
Audit → Plan → Build → Optimise → Scale
Free Audit
We analyse your current campaigns, tracking, and product feed. You'll get a video walkthrough with specific recommendations.
Strategy
Based on your margins and goals, we create a custom campaign plan with expected ROAS targets and timeline.
Build
We restructure campaigns, fix tracking, optimise your feed, and set up proper Merchant Center configuration.
Optimise
Weekly optimisation, search term mining, bid adjustments, and asset testing to continuously improve performance.
Scale
Once profitable, we scale budgets strategically to increase ROAS and grow your ecommerce revenue.
Ready to Increase Your ROAS?
Get a free Google Ads audit and see exactly how we'd scale your ecommerce revenue.
Frequently Asked Questions
Book your free Google Ads audit
Get a clear action plan for improving your Google Ads performance. No obligation, no hard sell.