UK-Wide Ecommerce Specialists (Shopping + Performance Max)

    Google Ads Agency for Ecommerce

    We're a specialist ecommerce Google Ads agency helping online stores scale profitably. As your dedicated Google Shopping agency and Performance Max agency, we focus on one thing: increasing your ROAS and scaling your ecommerce revenue.

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    Google Ads SpecialistsUK-Based, UK-WideNo Long ContractsTransparent Reporting

    Trusted by UK & US Brands

    Bents logo
    Instakicksz logo
    Smolensky Gallery logo
    Yuki Matcha logo
    Electric Fires logo

    Recent Ecommerce Results

    Fashion ecommerce
    £8.5k spend → £42k revenue
    4.9x ROAS
    Home & garden
    £15k spend → £68k revenue
    4.5x ROAS
    Health & beauty
    £22k spend → £115k revenue
    5.2x ROAS

    Why Ecommerce Brands Choose Surge Ads

    Most agencies treat ecommerce the same as lead generation. They optimise for clicks without understanding margins, Shopping campaigns, or how to properly structure Performance Max for profitable scaling.

    As a dedicated ecommerce Google Ads agency, we understand the nuances of product feeds, Merchant Center optimisation, and campaign structures that actually increase ROAS. We've managed over £15m in ecommerce ad spend and know how to scale Shopping campaigns profitably.

    £15m+ Managed

    Ecommerce ad spend

    3-6x ROAS

    Typical client results

    12+ Years

    Google Ads expertise

    UK Team

    No outsourcing

    What We Improve (The Money Bullets)

    The high-impact changes that increase ROAS and scale ecommerce revenue

    Campaign structure (brand vs non-brand separation)
    Product-level performance & priority SKU targeting
    PMax control, asset group structure & audience signals
    Search term waste reduction & negative keywords
    Merchant Center feed fixes & optimisation
    GA4 tracking accuracy & enhanced conversions

    Ecommerce Services Included

    Everything you need to scale your online store profitably

    Google Shopping Management

    Product listing ads structured for maximum ROAS. We segment by margin, priority, and performance to scale profitably.

    Performance Max Optimisation

    Strategic PMax as a performance max agency—asset groups, audience signals, and budget allocation done right.

    Merchant Center & Feed Optimisation

    Titles, descriptions, custom labels, and category mapping. Fix disapprovals and maximise product visibility.

    GA4 & Conversion Tracking

    Accurate tracking is essential. We set up enhanced ecommerce, GA4, GTM, and server-side tracking properly.

    Brand & Category Search

    Capture high-intent buyers with search campaigns that complement your Shopping campaigns.

    Remarketing & Scaling

    Dynamic remarketing, cart abandonment, and scaling strategies to increase ROAS and ecommerce revenue.

    How We Work

    Audit → Plan → Build → Optimise → Scale

    01

    Free Audit

    We analyse your current campaigns, tracking, and product feed. You'll get a video walkthrough with specific recommendations.

    02

    Strategy

    Based on your margins and goals, we create a custom campaign plan with expected ROAS targets and timeline.

    03

    Build

    We restructure campaigns, fix tracking, optimise your feed, and set up proper Merchant Center configuration.

    04

    Optimise

    Weekly optimisation, search term mining, bid adjustments, and asset testing to continuously improve performance.

    05

    Scale

    Once profitable, we scale budgets strategically to increase ROAS and grow your ecommerce revenue.

    Ready to Increase Your ROAS?

    Get a free Google Ads audit and see exactly how we'd scale your ecommerce revenue.

    Book a Call

    Frequently Asked Questions

    Book your free Google Ads audit

    Get a clear action plan for improving your Google Ads performance. No obligation, no hard sell.

    Google Ads SpecialistsUK-Based, UK-WideNo Long ContractsTransparent Reporting