Ecommerce Google Ads Agency
We help ecommerce brands scale profitably with Google Shopping, Performance Max, and Search campaigns. Expert feed optimisation, conversion tracking, and ROAS-focused management—no vanity metrics, just revenue growth.
Google Ads Built for Ecommerce Profitability
Most Google Ads agencies treat ecommerce accounts the same as lead generation. They optimise for clicks or conversions without understanding margins, product performance, or sustainable ROAS targets. The result? Wasted spend, poor profitability, and campaigns that don't scale.
At Surge Ads, ecommerce is our focus. We understand the nuances of Google Shopping, the complexities of Performance Max, and how to build a campaign structure that drives real revenue growth. We've managed over £15m in ad spend for online retailers and consistently deliver strong returns.
Whether you're on Shopify, WooCommerce, Magento, or a custom platform—we have the technical expertise to ensure your tracking is accurate, your product feed is optimised, and your campaigns are structured for profitability.
Ecommerce Google Ads Services
Everything you need to scale your online store profitably
Google Shopping Management
Product listing ads optimised for profitability. We structure campaigns by margin, category, and performance to maximise ROAS.
- Feed optimisation
- Bid management
- Category segmentation
- Competitor analysis
Performance Max for Ecommerce
Strategic PMax campaigns that scale across Search, Shopping, YouTube, and Display without cannibalising existing performance.
- Asset group structure
- Audience signals
- Creative testing
- Budget allocation
Product Feed Optimisation
Your product feed is the foundation of Shopping success. We optimise titles, descriptions, images, and attributes for maximum visibility.
- Title optimisation
- Category mapping
- Custom labels
- Merchant Center fixes
GA4 & Conversion Tracking
Accurate conversion tracking is essential for profitable campaigns. We set up GA4, GTM, and enhanced conversions properly.
- Enhanced ecommerce
- CAPI integration
- Attribution setup
- Data layer config
Search Campaigns
Capture high-intent buyers with brand, category, and product-level search campaigns that complement your Shopping ads.
- Brand protection
- Category targeting
- Competitor conquesting
- DSAs
Remarketing & Retargeting
Bring back visitors who didn't purchase with dynamic remarketing, cart abandonment sequences, and YouTube ads.
- Dynamic remarketing
- Cart abandonment
- YouTube ads
- Audience building
Who We're Best For
Great Fit
- Shopify, WooCommerce, or custom ecommerce stores
- Monthly ad spend of £3,000+ (or planning to scale there)
- Clear margins and ROAS targets
- High-SKU catalogs or high-AOV products
- Brands serious about scaling profitably
Industries We Serve
- Fashion & Apparel
- Home & Garden
- Health & Beauty
- Electronics & Tech
- Luxury & High-AOV Products
- Food & Drink (DTC)
Why Ecommerce Brands Choose Us
£15m+ Managed
Extensive ecommerce PPC experience
3-6x ROAS
Typical client performance
12+ Years
Deep Google Ads expertise
UK Team
No overseas outsourcing
Our Ecommerce PPC Process
From audit to scale—how we drive profitable growth
Free Audit & Discovery
We analyse your current campaigns, tracking setup, product feed, and competitive landscape. You'll receive a video walkthrough with specific recommendations.
Strategy & Planning
Based on your margins, goals, and market, we create a custom campaign strategy. We'll outline expected results, budget allocation, and timeline.
Technical Setup
We fix tracking issues, optimise your product feed, and ensure Merchant Center is properly configured before launching campaigns.
Campaign Build & Launch
We build campaigns with proven structures—segmented Shopping, strategic PMax, and supporting Search campaigns.
Optimisation & Scaling
Weekly optimisation, search term mining, bid adjustments, and creative testing. Once profitable, we scale budgets strategically.
Ready to Scale Your Ecommerce Store?
Get a free ROAS audit and see exactly how we'd improve your Google Ads performance.
Frequently Asked Questions
Let's Grow Your Ecommerce Revenue
Book a free consultation and get actionable recommendations for improving your Google Ads ROAS. No obligation, no hard sell—just expert advice.